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Considerations of play-value, aesthetics, safety, cost and function are so closely interrelated that toy design in today's complex world requires a special expertise. Seven Towns is one of the very few companies able to offer this expertise from conception to production. Through our various offices we are able to call upon the best American and Japanese design talent if the style or a specific technology of a product requires it. |
The
fate of any new idea, even the most brilliant, depends on the
quality of design and development which go into making it a
product.The centre of this activity is our design studio, equipped with eight work stations, computer aided design and computer graphics facilities. Here, our highly skilled designers spend their days and often nights, working to meet impossible deadlines. With many years of toy experience and an impressive track record, they invent clever mechanisms, do tricky sculptings, deal with high tech materials and prepare technical drawings.