Half our income is generated by products invented within the company. Directors, designers, model makers all produce ideas, but many of our inventions have their origin in group sessions which are frequent and never allowed to become too serious.

Other ideas are brought to us by professional game and toy inventors, who find our ability to fund, develop and license product on an international basis complementary to their creative talents.

We are conscious that most great ideas did not originate in the industry. Cabbage Patch doll, Trivial Pursuits, Scrabble, Rubik's Cube were all invented by individuals who had nothing to do with the business prior to their great success within it. We are mindful therefore of ideas provided by inventors who may be inspired once in a while to produce a great idea.